Inc.com Innovation: Making Inspiration Routine has a great article by A.G. Lafley and Ram Charan. It's not about brilliance. Valuable new ideas are the product of hard work and smart, disciplined processes. The article discusses how small businesses can be innovative and compete against the giant corporations like Procter & Gamble.
1. Select the Strategy
Looking for an underserved market
2. Connect to Customers
The social network as idea collector
3. Generate Ideas
Brainstorming done right
4. Select an Idea
Time to separate the good from the great
5. Prototype and Test
Bring on the customers
6. Go to Market
Cookies versus cookie dough
7. Adjust for growth
The process evolves
All pretty straightforward; however, the insights into P&G's innovative process are interesting - see the full article.
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